Using social media to help build the holiday trade will be one of the key tactics discused at a government event designed to boost the industry.
The Department of Economic Development’s annual tourism industry day on Tuesday, February 28, at the Villa Marina, Douglas.
Delegates from all aspects of the Isle of Man’s tourism and hospitality sectors are invited to register and attend.
Angela Byrne, head of tourism at the DED, said: ’The year 2017’s industry day is set to be our most comprehensive yet.
’This free event is an opportunity for visitor economy businesses to feedback on our plans to develop the market and grow the island’s visitor numbers. There will also be a series of workshops covering useful topics from online booking trends to photography best practice, along with opportunities to network.’
To find out more and register attendance those interested in taking part should visit the DED’s website.
The department says that pre-registration is strongly recommended.
The event will include a look at online booking trends, a question and answer session and a review of the DED’s ’destination management plan’
A digital marketing masterclass will look at building businesses’ profiles on social media, in particular on Facebook, Instagram and Twitter.
The talk will be an overview of social media marketing.
Another event will look at Facebook advertising to meet business and marketing objectives. This talk is aimed at those who already have a Facebook company page and want to increase their visibility, reach and engagement via paid advertising on Facebook.
Blogging, vlogging and the use of interactive content to on social media. This talk will be aimed at those who have a firm understanding of social media, have a good online presence and believe that they now require a new and innovative approach to engaging with their audience.
The day will also include information about the Disability Discrimination Act and how it might affect businesses.
There will also be a talk about creating attractive special offers to bring sales forward all seasons.
This talk will review industry trends and give businesses the opportunity to work together to sell each other’s products.