Estera hoping for success at brand management awards

By ByDuncan Foulkes duncan.foulkes@iomtoday.co.im Twitter: @iomexambiz in Business

Fiduciary and administration services firm Estera will learn tomorrow (Thursday) whether it has won some more prestigious awards.

The company based in Athol Street, Douglas, has been shortlisted in four categories at the Citywealth Brand Management and Reputation Awards 2017.

The categories are Brand of the Year, Best Rebranding Campaign, Marketing Team of the Year and Marketing Director of the Year.

Estera’s marketing team is led from the Group’s Isle of Man office, where head of marketing Leanne Harker, nominated as marketing director of the Year, is based.

The Estera brand was launched in April 2016 following the management buyout of Appleby Fiduciary Business (AFB) from the Appleby Group just a few months earlier.

Sean Dowling, managing director of Estera Isle of Man, said: ’Rebranding a long-established business like AFB, to give it a fresh style and feel while maintaining its position as a leading fiduciary and administration services provider, is a huge undertaking but it was completed seamlessly thanks to the hard work, skill and determination of the marketing team, which is led from the Isle of Man office.’

Estera CEO Farah Ballands said: ’This recognition is testament not only of the expertise and quality of our marketing team but also the dedication of our teams across the group, who have worked extremely hard to raise the profile of our new brand with both our internal and external stakeholders.

’As a group we are transitioning through a period of growth and to receive this accolade highlights the strength and depth of our global team, who should be proud of their achievement.’

The Brand Management and Reputation Awards highlights excellence in branding and marketing in the financial industry and recognises teams who promote their organisation and navigate reputational risk effectively.

Each category finalist is selected by a judging panel made up of five leading industry figures and a public vote. The Citywealth Brand Management and Reputation Awards are in London on Thursday.

Sean Dowling

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Clock Weights · 14 days ago · Report

Woo Woo, Big Bananas! Yawn....

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