"Sugar is more addictive and has more of a profound effect on the brain than cocaine, yet we give it to our kids. It's a mind altering drug. Look what happens when you feed a child too much of it – they go up, then come crashing down, just like any other drug. Yet totally legal. Sugar kills more people per year than illegal drugs put together! It's the rubbish drugs are mixed with that kills sadly. Remember - coffee, cigarettes, alcohol, sugar, are drugs too - legal drugs! "