At just 14-weeks Rory is unaware what an impact his arrival has had on the pub at which his mum Claire Turner is licensee.

To commemorate his birth, Okells has created a new dark ale and put Rory's name to it.

Rory's Ale (a.b.v 4.7 per cent) is available on draught at the Peel pub, where it has proved popular.

Claire explained: 'We have been building up our range of guest beers over the last couple of years. We have found a bit of a niche in the market and we're working with that.

'Along with Okells we decided that to commemorate Rory's birth we would have our own beer product and name it after him.'

'It's really popular,' she said. 'Our locals obviously know the reason behind the drink, who explain to visitors what it's all about and recommend them to try it.'

Rory, born on February 15, is Claire and dad Jason Moffatt's first child.

'I was given the choice of whether it was to be a light or dark beer,' said Claire. 'I picked the dark beer as I prefer the taste and the dark beers are more popular with my locals.

'His dad drinks it more regularly than I do because he's a big beer drinker. When Rory's Ale's on it goes quickly!'

Steve Mitchell, wholesale manager at Heron & Brearley, explained it was a good way of raising Okells' profile and that of Claire's business.

'We have done this sort of thing with other beers round the Island – at The Raven in Ballaugh we have the Raven's Claw - but, I think this is the only one we have on draught that's been named after someone,' he said.

Claire runs guest ale festivals at the Creek – and the pub this year came runner up in the Isle of Man Campaign for Real Ale Pub of the Year.

'We always stock Okells and have five other guest beers on that we change regularly, said Claire. 'These come from all over the UK - within the last few years we have had in the region of up to 1,000 different types.'

The pub is also certified by Cask Marque. For this, an inspector from the Cask Marque Trust – an independent body – visits unannounced and checks all cask ales on sale for temperature, appearance, aroma and taste.