Boost profits for ‘less than the price of a Happy Meal’

Andrew Gerrard

Andrew Gerrard

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MARKETING expert Steve Hackney is promising to show how business folk can multiply sales for less than the price of a McDonald’s Happy Meal.

Mr Hackney was last in the island last April when he spoke about building up customers.

Island based chartered accountancy firm, Harding Lewis, in partnership with the Academy for Growth, is hosting a free business owners seminar on Thursday, November 22 from 4pm to 6pm at The Claremont Hotel, Douglas.

Mr Hackney will be presenting at the event on the topic of ‘How to multiply sales and profit from existing customers for less than the price of a McDonalds Happy Meal’.

The seminar comes as part of Harding Lewis’ commitment to maintaining dialogue and co-operation between and within the local community of small and medium sized businesses which have, to a large extent, recently been credited with helping the island sustain a diverse economic base and a strong pattern of economic growth for the past 28 years.

Harding Lewis also complements its bi-annual free seminars with a series of monthly ‘round-table’ discussions, which aim to provide an open and honest forum for discussion between local business owners and managers on topics as diverse as marketing strategy, rogue trading, buying local, outsourcing and social media.

After sharing their own favoured strategies, attendees are also encouraged to discuss issues of wider import, such as the challenges and opportunities presented by the current economic climate both locally and internationally.

The evening’s seminar comes as part of a series of similar initiatives undertaken by Harding Lewis, the most recent of which took place in April when Steve Hackney presented on the topic of ‘How to Convert 90 per cent of enquiries into customers’ at the seminar entitled ‘Simple and Easy to Apply Stress Free Business Growth Strategies to Help you Break Through the Recession’.

Harding Lewis managing director Andrew Gerrard said: ‘This is a remarkable opportunity for business owners and managers at all levels to discuss and debate a range of business principles and to apply them within a present day context. By hosting seminars such as these and by complementing them with regular, open discussions, we aim to ensure consistent and informed contact between our clients and the local business community as a whole, thereby benefitting the individual and IOM PLC.’

Visitors also have the opportunity to purchase copies of Why Businesses Stop Growing and What You Can Do About It, which was co-authored by Mr Hackney and Mr Gerrard. Proceeds from the first 30 sales on the night will be donated to The Salvation Army.

For further details of the seminar and to register for a place contact Harding Lewis on 679524 or

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