One of the island’s biggest names in the thriving eGaming sector has expanded into a new brand.
PokerStars, the largest internet poker betting site in the world has made a significant move into sports betting.
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as offering odds on eSports and poker contests.
Rafi Ashkenazi, chief executive officer of Rational Group, said: ‘We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan.
‘We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering.
‘The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.’
More sports, including horse racing, are intended to be added throughout 2016.
The brand will also feature a range of in-play betting options and offers and promotions. PokerStars anticipates the brand will expand throughout 2016, extending its reach to approximately half of PokerStars’ unique active poker customers.
More than 200 people work at the global headquarters at the landmark Douglas Bay Complex, on Onchan Head.