The island’s small businesses can harness the power of online marketing with a new suite of tools from Isle of Man Newspapers.
The Digital Kitbag offers local companies low-cost website design and maintenence, email marketing, search engine marketing and social media management services.
Isle of Man Newspapers’ media sales consultant Stuart Owens said: ‘We’re trying to move away from exclusively print advertising and offer people a better product. The world has changed.
‘We can now offer conventional print advertising in our newspapers, exposure on iomtoday.co.im, which attracts 40,000 visitors a week, their own beautiful website, email marketing campaigns and much more.’
The Digital Kitbag is designed to help businesses effectively reach an online audience.
‘We can put your business out there in every medium – in print, online, on social media and in your customers’ email inbox,’ said Stuart. ‘Every campaign is tailored to an individual business. We can show you what tools to use to reach your audience, and can create a package just for you.’
The professionally designed, mobile-friendly websites can be built for as little as £200, while a monthly subscription as low as £25 allows unlimited changes to the content at no extra cost. Each site will be completely rebuilt for free every three years to ensure they stay up to date.
While not every tool will be relevant to every business model, Stuart believes that the options for an effective low-cost website options can help virtually any business:
He said: ‘A website is one of the most powerful tools a business can have. But it needs to be working for you – even the cheapest website is too expensive if it doesn’t work in bringing business to your door.
‘The effectiveness of digital marketing is measurable and we can offer the analytics to back it up. We can prove that it works. There’s nothing else in the island that can match it – the service and the price is unbeatable.’
Isle of Man Newspapers are also offering free seminars on how digital marketing can grow a business, which will take place on the first Monday of every month from 5.30pm at Publishing House in Peel Road, Douglas.
Email Stuart on firstname.lastname@example.org or call 695615 for more information. If you are an existing client, contact your local representative.