Celton Manx Isle of Man, as operator of the global online sports book SBOBET, has signed contracts with five Premier League clubs to be their official Asian betting partner for the 2013-2014 season: Hull City, Norwich City, Southampton, Swansea City and West Ham United.
The agreement will see the SBOBET brand promoted on the Premier League clubs’ LED pitchside perimeter advertising hoardings during all home games.
The Premier League is broadcast across 212 territories, reaching an audience approaching five billion, providing SBOBET with a total of more than 1,000 minutes of global advertising exposure across the season.
Celton Manx executive director Bill Mummery said: ‘These signings illustrate the growth of and respect for the trusted SBOBET brand in the Asia region where it is recognised as the leading online sports book.
‘These agreements also demonstrate our commitment to continue building mutually beneficial relationships with the Premier League clubs, which most recently saw SBOBET enjoy a four-year partnership as principal sponsor of West Ham United, which forms part of our commitment for the 2013-2014 season.
‘These mutually beneficial commercial arrangements also provide SBOBET, as a company with a strong sense of corporate responsibility, an opportunity to work with the clubs in supporting their community and charitable initiatives.
‘The 2013-2014 Premier League season promises to be a very exciting one and we are proud to partner with so many highly regarded clubs.’