The Sefton Hotel is selling off some of its most luxurious suites in an attempt to lower the group’s level of debt.
The custom-built Sefton suites were created in 2008 to cater for the most well-heeled travellers, offering luxury accomodation to high net worth individuals and the film industry.
However, according to the Sefton Group’s annual report and accounts published last week, this market was badly hit by the economic downturn of recent years and has failed to fully recover.
In the report’s opening statement, Sefton Group chairman Sir Miles Walker, who stepped down last week, said: ‘We have received interest from a number of parties interested in acquiring a suite for residential living’.
The group maintains 10 of the suites, which are priced at £200 and above per night.
Nine are located in a separate building on Douglas Promenade, adjacent to the main hotel.
The group intends to sell five or six of the suites and the report confirms that one sale is currently being completed while two more are being marketed.