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Asking shoppers to think about the people who make their clothes

Shakti Man proprietor Leni Lewis (left) and assistant Maree Murphy wear their clothing inside out

Shakti Man proprietor Leni Lewis (left) and assistant Maree Murphy wear their clothing inside out

  • by Sue Woolley
 

The first anniversary of the Rana Plaza factory collapse in Bangladesh on April 24 was designated ‘Fashion Revolution Day’ by many in the UK fashion industry, in a bid to stamp out cheap labour.

By posing the question ‘Who Made Your Clothes?’, the campaigners hoped to encourage shoppers to be more discerning and think about the individuals behind the garments.

In the Isle of Man, Shakti Man fair trade shop, Ramsey, put its weight behind the crusade by creating an eye-catching window display on the theme ‘Inside Out’, where models wore garments with labels displayed, along with photos of the individuals who made each item.

The display also featured quotes from fashion industry icons such as Vivienne Westwood, who said: ‘Buy less, choose well, make it last.’

Another, from the chief buyer for fashion retailers ASOS, read: ‘Cheap fashion has run out of steam. Just slow it down a bit.’

Shakti Man proprietor Leni Lewis and assistant Maree Murphy wore their clothing inside out, with labels showing, to demonstrate their support for the ‘Who Made Your Clothes?’ campaign.

They also invited Facebook followers to post their own pictures of themselves wearing their clothes inside out with the promise that they – the Shakti team – would endeavour to identify the label and say where the clothes were made.

 

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