The Steam Packet and government tourism officials are trying to lure more motorcyclists to the island this autumn.
The company has launched a campaign targeting bikers throughout September.
Bikers usually visit most during the TT, the Southern 100 and Manx Grand Prix, which was changed and rebranded this year to become the Festival of Motorcycling.
Steam Packet chief executive Mark Woodward said: ‘The Isle of Man is already being highlighted as a destination of choice for specialist interests, such as mountain biking, heritage transport, hiking and cycling. It makes perfect sense to highlight to our many thousands of visitors who come here during events like the TT that there is much more to the Isle of Man than they have seen.
‘During race periods, the Isle of Man is busy, there are special events island-wide and visitors have a tough time fitting everything into their hectic schedules, never mind trying to explore more of the island.
‘For those that have been before to enjoy the racing, visiting this autumn is an opportunity to see parts of the Isle of Man they may never have had the chance to visit before. For those who have never been able to get to the TT, this is a great chance to finally see for themselves the legendary mountain course and take in the famous landmarks, and perhaps do some research as they plan a trip to the TT, Southern 100 or Isle of Man Festival of Motorcycling.
‘It is a chance to experience the island’s unique motorsport heritage away from the crowds, get a “taste of the action” with off-road riding, quad bikes and go-karting, take in the stunning scenery, ride the course at their own pace and see much more of the Isle of Man.
‘We hope our competition receives lots of entries, and look forward to greeting true motorcycle fans when they visit the Isle of Man this autumn.’
The government’s head of tourism Angela Byrne added: ‘More than 100 years of motorcycling heritage already brings tens of thousands of visitors to the Isle of Man every year for our road racing events.
‘We are keen to build on that relationship with our friends in the biking community to promote the attractions the island has to offer and continue developing the Isle of Man as a year-round holiday destination.
‘I’m delighted to be working closely with the Isle of Man Steam Packet Company on this campaign, which I’m sure will raise the profile of the island as an autumn destination for motorcycle enthusiasts.’
The campaign includes a prize draw offering the winner a two-night stay in a Sleepwell hotel, with free return ferry travel courtesy of the Steam Packet and a tour of the TT course with Isle of Man Trike Tours.