Drink safe, drive safe, act safe is the message being promoted for this year’s festive drinking campaign.
The promotion this year aims to get across the message that drinking to excess not only has disastrous consequences for drivers but it also impacts on people’s health, relationships and well-being.
A series of posters reinforced with advertising in the media highlight the potential harmful effects of alcohol and encourage responsible drinking during the Christmas and new year party season.
Chief Constable Gary Roberts said the campaign was to make people think not just about drink driving but about the wider implications of excessive drinking as well.
‘People can go home and abuse their partners, they can get into confrontations outside the pub. People also do ridiculous things like losing their keys, and they also damage their health,’ he said.
‘This is a more holistic approach, bringing different agencies together to try to get the message across.’
He also reminded people of the folly of drink driving and warned them of the perils of driving the morning after a night out.
This year’s campaign is a collaboration between the police force, the Department of Infrastructure’s road safety team and the Department of Health and Social Care.
Public health strategist Dawn Henley said the departmets had worked together pooling their resources to get the message across to a wider target audience.
‘People lose their inhibitions when they are drunk. We want people to have a safe night out and a fantastic festive season which they remember for all the right reasons,’ she said.
The DOI road safety team will be distributing Christmas cards withe details of late night bus services and taxi firms. See www.crashtest.im which offers advice about alcohol, drugs and lifestyle.