For everyone’s sake slow down.’
That’s the central message of this year’s road safety campaign for the 2014 Isle of Man TT.
The hard-hitting initiative was jointly launched this week by the Department of Infrastructure and the Isle of Man Constabulary.
The campaign calls on bikers to be aware of the consequences of dangerous and careless riding, and to take care on the island’s roads throughout the two-week long TT festival.
The message is underlined by two striking images.
One shows a crashed motorcycle in a bin with the message ‘Don’t Bin It’, a play on the phrase used by bikers to describe a crash. The second shows the popular image of motorcycles arriving in the Island on the Isle of Man Steam Packet Company vessel Manannan alongside a photo of an injured biker heading home on foot, and on crutches. The message is ‘Biker to Foot Passenger’.
Campaign banners and billboards are being placed at the busiest UK and Ireland ports that visiting fans will pass through on their way to the Isle of Man, as well as around the TT course and at campsites. There will also be posters in prominent places all over the island, and members of the Department’s Road Safety Team will be out and about talking to visitors and locals about the campaign and handing out specially-designed information leaflets carrying important road safety messages.
The team will be stressing the importance of keeping speeds down, keeping your distance from other vehicles and respecting the central white lines as normal road rules apply.
The campaign is intended to reach all road users. For example the Department has also produced a special information leaflet for island children, warning them to be aware of the dangers on the roads. Members of the Road Safety Team will be asking people to complete questionnaires about the all-encompassing 2014 campaign. The feedback received will be used to help develop and improve future road safety messages.
Leonard Singer MHK, Member of the Department with responsibility for road safety, said: ‘The consequences of a collision need to be understood. If you arrive as a biker and are involved in a crash, then you could end up returning home as a foot passenger.
‘We want visitors and locals alike to enjoy everything the TT has to offer, but to remember at all times to pay attention to road safety. A brief lapse in concentration or moment of carelessness can have massive consequences, not only for you, but for other road users as well.
‘Our colleagues in the Isle of Man Constabulary will be enforcing the law on the roads and we will be working tirelessly to promote road safety throughout the TT. Our goal is for everyone to go home in one piece, and without a conviction on their record.’
He added: ‘During the TT festival many people in the island are going about their normal everyday business, and it is important our visitors understand and respect that, and that residents are aware of the increased traffic volume and the fact visitors may not be familiar with our roads.’
Chief Constable Gary Roberts said: ‘Even more than ever before, the Isle of Man Constabulary’s focus during this year’s TT will be on road safety. Quite simply, we will be doing all that we can to make sure that everyone who lives here or who is visiting for the event stays safe.
‘However, everyone has a part to play in this and visiting bikers must pay attention to safety messages that form part of this campaign.’