Marketing course for food, drinks and craft industries

Manx Flag flying in a stiff wind

Manx Flag flying in a stiff wind

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A taxpayer-subsidised marketing course designed for anyone involved in food, drinks and crafts on the Isle of Man is to take place in February and March.

The course is designed for anyone running a business including farmers who may be thinking of diversifying their activities or who wish to gain a better understanding of marketing and of the help available to new and established businesses in the island.

There are five workshops at a cost of £20 per person per workshop.

The course will be tutored by Heather Smallwood, a chartered marketer and accredited marketing consultant.

Ms Smallwood’s expertise includes marketing planning, identifying customers, meeting business needs and marketing communications, including news releases.

Two new workshops have been added to cover market research and digital marketing.

Delegates on previous courses have rated it highly and commented on its value to developing their enterprises.

Clare Lewis, of Ballanorman Farm, Ballaugh, said: ‘Attending the marketing workshops removed the mystique from this crucial part of our business planning.

‘The workshops really helped me to focus on what we are trying to achieve in our new business and which areas to concentrate on the most.

‘The workshops were a mine of valuable information about all aspects of marketing whatever the size of your business. This course gave me the tools to take our business forward, to think outside of the box, and to ensure that we maximise all our marketing opportunities, especially those that are free or low cost. I would recommend the marketing Workshops run by the Department of Environment, Food and Agriculture to any business person.’

The course will run on February 27 and March 6, 13, 20 and 27 starting at 7pm at the DEFA, Thie Slieau Whallian, Foxdale Road, St John’s.

To book a place and obtain details of the course, register with Audrey Fowler, or call 685856 by January 10. Places are limited.

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