With food prices seemingly rocketing over recent years and everyone paying more for their weekly shopping a number of hardy individuals are rising to the challenge of living on just £1 per day for one week.
The idea is offer a taste of the conditions endured by third world citizens on a daily basis compared with the excesses of the western world.
Port St Mary commissioner Rich Ashcroft is one of those taking up the challenge which is an initiative from the Global Poverty Project, supported by the Co-op, to publicise the plight of the 1.4 billion people around the world who live in poverty.
Co-op staff Andrew Corrie, Darren Lowe (Duke St), Deirdre McElroy (Port Erin), John Slevin (Ramsey) and Sarah Thompson (Regional Trainer) are also taking part in the challenge.
A Co-op spokesman said: ‘As you will appreciate it is a really difficult challenge and involves porridge made with water, some rice and pasta with not very much else. It will of course be particularly hard for them as they are surrounded by shops full of food!’
As the proprietor and chef at the Patchwork cafe in Port St Mary, Rich Ashcroft faces a similar dilemma: ‘It’s a starvatiom diet!’ he said.
‘At the moment I’m heading out in the boat to try and catch some fish. I’ve been living on a diet of pulses and beans and a poached egg as a treat this morning but I decided I needed protein so we are trying to catch something for tea.
‘It’s been a good thing to do but I’m missing a beer or a glass of wine in the evening that’s for sure.
‘It puts things in perspective and is humbling when you think people live at this level on a day to day basis. I’m certainly going to celebrate with a steak and a glass of red wine when it ends on Saturday.’