A 27-year-old Manx athlete from Glen Maye has launched her own cereal brand.

Aimee Cringle, who was recently crowned the ‘Fittest Woman on Earth’ with a sensational victory at the 2026 CrossFit Games in California, has created granola brand ‘Cringle Crunch’ with a range of different flavours including ‘dark chocolate and sea salt’, ‘maple and pecan’ and ‘apple and cinnamon’.

The former Queen Elizabeth II High School student said that launching the brand had been a ‘dream’ of hers for a long time.

Commenting on social media, she said: ‘I made a granola!

‘If you have followed me for a while, you’ll know I’ve always loved granola, oats and yoghurt bowls, and I’ve dreamed of creating something of my own like this for such a long time.

‘So many of you have followed and supported me throughout my journey as an athlete, and the fact that you’re now here supporting this completely different journey means more than you know. I’m so excited to see where we can take Cringle Crunch.

‘@cringlecrunch is officially live. Go and try some and please let me know what you think. I genuinely can’t wait to see your orders arriving and hear which one is your favourite.

‘It’s crunch time!’

She added that shipping is currently only available for those in the UK and Isle of Man, but that she is ‘working on’ international shipping being made available in due course.

The launch of her own brand continues what has been an exceptional 2026 for the 27-year-old, following her monumental success in California back in July.

Having finished 13th on her Games debut in 2024 before improving to eighth in the world last year, Cringle led the women's competition from the opening day before sealing the biggest title in the sport in emphatic fashion.

To find out more about Cringle Crunch or make an order, you can visit @cringlecrunch on Instagram.