The Isle of Man Government is highlighting a campaign aimed at helping people recognise abusive behaviour, including actions that can be mistaken for care or affection.

The ‘Abuse. See it for what it is’ campaign focuses on how controlling and manipulative behaviour can be difficult to identify, particularly when it is disguised as love or concern.

It highlights how abuse can happen in different settings, including homes, workplaces, educational settings, public transport, online and within relationships.

The campaign states that abuse is not always physical and can include stalking someone online, sharing intimate images without consent or controlling what a woman wears and who she sees.

It encourages people to look more closely at behaviours that may initially appear harmless but can cross the line into abuse.

The campaign also provides an online quiz to help people identify abusive behaviour, alongside information about what abuse can look like, how to report it and where to find support.

It states that 2.2 million women aged 16 and over experienced domestic abuse in 2025, while one in five women have been victims of stalking.

More than 200,000 sexual offences were recorded by police in 2024/25, according to the figures cited by the campaign.

The campaign also offers guidance for people who have experienced abuse, as well as those supporting a friend or family member.

It encourages people to recognise harmful behaviour and understand how to respond when someone discloses that they have experienced abuse.

Information is available online through the campaign’s website, which includes advice on identifying abuse, recognising when behaviour crosses the line and reporting incidents.

Anyone who believes they or someone they know is in immediate danger is advised to call 999.

The campaign’s website can be found at enough.campaign.gov.uk.