Alex Wilson has joined Bold Marketing Consultancy in Tromode as marketing project manager.

She joins directors Helen Ward and Richard Corlett at the business in Tromode.

Alex is best known for her role in leading the Department for Enterprise’s events programme and the successful introduction of the island’s largest entrepreneurial festival ’ISLEXPO’ over the last three years.

Company director Helen Ward said: ’With nine years professional marketing experience in the public, private and third sector, and the highest accreditation from the industry leading professional body, Alex is a sound acquisition who’ll help build the Bold brand and presence both on island and in target locations off island. Alex’s customer orientated approach fits with Bold’s ethos as we focus on delivering customer results through tried and tested methods deep rooted in market intelligence research and customer needs’.

Alex is said to have ’extensive experience of project and event management, channel optimisation, digitisation of business processes, customer engagement and creative marketing, design and digital communications.’ Her focus at Bold Consultancy will be on business development, marketing advisory services and ’customer discovery.’ Discovery is described as ’guiding customers through a three-step process to help businesses plan smarter and drive business to the next level.’