Marketing professionals will learn about changes in their industry at a talk next month.

Clare Kemsley, UK and Ireland managing director of Hays Marketing, will be making a presentation entitled Digital Transformation - Are You Ready?

Issues to be highlighted by Mrs Kemsley will include the impact of artifical intelligence and machine learning in the workplace; the key skills required of marketers today; the skills gaps that need addressing; and career paths for marketers.

The event, which has been organised by the Chartered Institute of Marketing for October 2, is already sold out.

The talk will also provide an opportunity for delegates to discuss issues and discover how the role of marketing is developing within organisations.

Mrs Kemsley said: ’I am really looking forward to speaking to members of CIM and the business community in the Isle of Man.

’My presentation will share insights derived from various research projects that Hays has carried out over the last few years.

’There will also be pointers on how marketers can ensure they are best equipped with skills to secure their own futures, while simultaneously being able to add the greatest value to their current organisation.’

Richard Slee, the Isle of Man ambassador for the CIM north west regional board, said: ’I am delighted to be welcoming Clare to the island for what promises to be a highly informative and interesting event for local marketers and the business community.’

He added: ’That the event is fully subscribed already is testament to the calibre of speaker and the levels of interest in the topic.’

Clare Kemsley