Microgaming has launched new poker software which has been hailed as ‘our biggest and most important poker release’.

Prima is a new online poker client designed to deliver what it calls a ‘premium experience to players worldwide.’

Built with players in mind, the new client features a streamlined interface to provide easy navigation to cash, tournament and casino games, which includes a blind cash game lobby and a simplified rewards system.

Most notably, the client has been developed with a strong focus on enhancing the user experience and promoting responsible gaming with increased transparency.

The new Prima client includes a player history tool that displays overall profit and loss across all game types which can be filtered for any time period, giving players the ability to track and review their gameplay and make informed choices.

Using cross-platform technologies, Prima has been designed in a modular fashion and is powered from the same codebase that will enable Microgaming to swiftly deploy new updates across all platforms at the same time.

With the new technology, the latest features can be delivered to players and new markets faster than ever before, in addition to supporting new and upcoming devices in future. Microgaming’s new poker client is complemented by ultra high definition graphics, giving players superb gameplay resolution which is fully optimised for premium viewing on all supported devices.

This is in addition to a fun feature for players that enables them to turn their hand history into a GIF, ready to be exported and shared on social media. The new software started rolling out from last Thursday and will be available to all customers by today (Tuesday).

Jean-Luc Ferriere, chief commercial officer of Microgaming, said: ‘It is an exciting and pivotal time for the Microgaming Poker Network.

‘The launch of Prima marks another move in our strategy to continue developing products centred around giving players the best poker experience with a more intuitive client, optimised for any device.’

Alex Scott, head of product (Network Games) at Microgaming, said: ‘This is our biggest and most important poker release, and the culmination of a multi-year strategy to revitalise our product and leapfrog the competition. I’m proud of what the team’s achieved and excited about what we are going to build together in the coming months.’