Three Reasons why you should Insist in a Floorplan

Buyers love floorplans.

They help listings stand out from the crowd.

They can generate more inquiries, and convert those into viewings.

They also help sell properties quicker. But many estate agents don’t think they’re necessary. I wonder why?

In a recent UK survey of property sellers, 80% of them said floorplans are essential or very useful when selling. A massive 88% agreed when it comes to buying a property. Yes, a floorplan isn’t technically necessary to sell a property, but neither are photos or property descriptions. How many listings do you see without those? Floorplans are attention grabbing, and they help simplify a buyer’s decision-making. They’re every bit as important as great quality photos, and here are three reasons why:

1.Floorplans help a buyer visualise the property better than photos alone

suggests over a third of buyers are less likely to enquire about a property if there’s no floorplan. 1 in 5 would actually ignore the listing completely.Floorplans show buyers details that are difficult to get across. They’re also better at displaying unique selling features like knock-throughs and extensions. That’s all information that could help a buyer decide if the property is right for them, or if it’s worth viewing at all.

Less wasted time

High-quality property photos are vital in showcasing a property in the best light. Wide angle shots score well with buyers, but some people (me included) feel they can be misleading when it comes to accurately portraying space.

You know those viewings where the buyer’s disappointed that the property isn’t what they thought from the photos? A floorplan helps avoid that by giving potential buyers and tenants a clearer visual of the entire property before they step through the door.

House-hunters can use a floorplan alongside photos to understand the layout and space of the house. They’ll see how rooms connect with each other, and how space flows throughout the property. That means no nasty surprises when they get there.

Mentally moving in

If a buyer can see themselves living in a property, half the estate agent’s job is done already.

Research goes on to suggest that buyers want a floorplan showing room layout, and how rooms fit in relation to the rest of the property. But what buyers rate most important in a floorplan is room dimensions.

Floorplans showing room measurements, window and door placements allow potential buyers to imagine where their own furniture will go, and how they would use the space. They may even start thinking about decorating, or how they would change the building to suit their needs.

Once they’ve started mentally planning the move, an emotional attachment to the property and a decision to buy isn’t too far off.

2. Floorplans make a property memorable later

Helping a buyer visualise a properties potential before and during a viewing is one thing, but what about after they’ve gone home? You might be getting great signals during the viewing, but when you follow it up with a call where they ask ’which house was that?’ it’s never a good sign.

Remember that house hunters are looking at many properties at once, and the features of each house can get mixed up when they’re seeing several each day. Including a floorplan in your listings and marketing materials help it stick in the mind.

Taking the stress out of viewing

A floorplan can also help in a buyer’s decision making after the viewing. Don’t forget that for some people viewing a property in a perceived time limit, and in the presence of an estate agent can be daunting, or even stressful.

Having a floorplan available to them means they can sit down, study and plan at their leisure later.

3. A professional floor plan makes you look more professional

A clear, well-designed floorplan will help put your listing to the top of the pile as a professional listing from a professional agent. If your agent isn’t using floor plans to help sell your home then they’re missing a great opportunity in my opinion.

To wrap up, having a floorplan in your listing makes sense for you, the buyer, and the seller:

You’ll attract better informed buyers to sell the property quicker.

Buyers are more informed on the property.

Sellers gets added value to the professional service you provide.

It’s a win-win-win.