A workshop will centre on how businesses can establish and deliver what customers want.

How to take a customer-focused approach will look at the research, analysis, strategy and delivery needed to go into powerful marketing plans and why they are so important in differentiating a business in a competitive market place.

It will be led by Helen Ward, a director from Bold Consultancy, who is experienced in advising on marketing plans to clients who operate in a broad range of sectors.

Hosted by Manninvest, the workshop starts at 8am on Wednesday, March 13.

Mrs Ward said: ’Many businesses aim to be customer centric but user experiences can be disappointing.

’Understanding your customers and their environment, identifying what they look like, how a business can solve problems for clients and successfully engage with them leads to greater retention and growth. I am looking forward to sharing my knowledge and hopefully there will be lots of discussion and questions to make it an interactive event.’

Manninvest’s business development director, Richard MacNee, said: ’Our workshops are commercially driven and we are always trying to deliver learning opportunities to help businesses develop and grow.

’Not everyone can be your customer and we believe this session will be able to help identify and target who is.’

Manninvest is on the first floor of Skanco Court, Cooil Road, Douglas. which is where the event is taking place. It has a team of advisers who broker relationships between investors and entrepreneurs looking to grow their business.

Tickets: Through manninvest.com or Eventbrite www.eventbrite.co.uk/e/how-to-take-a-customer-focussed-approach-tickets-56623774233?aff=ebdshpsearchautocomplete