Help is at hand for businesses in the tourism industry looking to improve their marketing.

Alison Teare, owner and director of Simply Marketing Ltd, will be hosting the next round of digital marketing and social media training workshops.

The sessions are open to island businesses or individuals involved in offering visitor accommodation, attractions or events.

Government agency Visit Isle of Man claims businesses can use ’digital and social channels’ to ’enhance their marketing to attract more customers’.

It says that in the past 12 months alone, the agency has hosted 16 workshops and drop-in events, with the sessions benefiting more than 50 individuals from tourism businesses.

Angela Byrne, head of Visit Isle of Man, said: ’As a qualified marketer and social media expert, we’re delighted to have Alison return to host a further series of free digital marketing workshops for tourism businesses.

’Highly experienced, her expert guidance on social media training, planning and strategy, has been well received by industry having received some fantastic feedback from the sessions held earlier this year.

’It’s been wonderful to see so many businesses actively using the skills and knowledge they learnt to maximise new digital opportunities and complement the island’s tourism strategy which looks to establish and promote the Isle of Man as a quality visitor destination for our target audiences.

’Following the success of previous workshops the last five are booking up quickly, with one now fully subscribed so we would advise interested parties to secure a place on the sessions as soon as possible.

’Sessions have been structured to be interactive to help businesses understand how they can achieve a positive return on their digital marketing efforts regardless of their size, budget or marketing goals.’

A workshop was held on Tuesday this week at the iMuseum in Douglas, focusing on how to use video to market tourism.

The next events are as follows:

â?¢Using YouTube to market your tourism business: 2pm - 5pm, Wednesday, September 25, Promenade Suite, Villa Marina, Douglas.

â?¢Creating great content for your social media: 6pm - 9pm, Wednesday, November 6, iMuseum, Douglas.

â?¢Using email to market your tourism business: 2pm - 5pm, Wednesday, November 27, Promenade Suite, Villa Marina, Douglas.