Food and drink businesses are invited to sign up for marketing workshops aimed at giving them the tools to maximise their success.

The workshops are being run in March by the Department of Environment, Food and Agriculture as part of the Government’s food business development strategy, ’Food Matters’.

Minister Geoffrey Boots said: ’Whether it’s a new business or one already established, marketing is an essential business tool for any organisation that is looking to grow and prosper.

’These workshops will expose businesses of any size to a range of marketing tips and techniques, all designed to promote growth and profitability.

’A competitive food and drink industry is critically important in ensuring the continuing diversification of the island’s economy.

’That’s why the marketing workshops welcome representatives from all areas of the industry. That includes farmers, retailers, specialists, artisans and restaurants. In fact, anyone who wants to understand marketing and how it can help their business.’

The workshops take place over four consecutive Thursday evenings from March 7 to 28, 7pm to 9pm, at DEFA’s headquarters, Thie Slieau Whallian, Foxdale Road, St Johns. They will be delivered by marketing specialist Heather Blackley.

Financial support from DEFA towards the costs of the course mean participants will only need to pay £30 per session. Previous participants have rated the workshops highly and commented on their value in developing their enterprises.

To inquire about or book places on the workshops, contact Lucy Verdon by email: [email protected], call 687520, or complete the application form at www.gov.im/marketingcourse by January 31.