A new campaign could help to generate civic pride and encourage members of the public to care for their environment.

That’s the view of Douglas Council which is to launch a Love Where You Live campaign during 2017.

The council’s environmental services committee has been considering a report by the council’s engineering and waste services manager which suggests launching the campaign in October.

Councillors were told the previous Big Tidy Up campaign had run for a number of years and had particularly focused on schools around the borough but it had seen variable success.

Effectiveness varied with term time and school holidays and the overall impact had lessened in recent years.

The new campaign will focus on radio, the council web site, social media and banners to promote its launch, and the campaign itself will use a cross section of different events to drive the message home.

The Love Where You Live campaign is promoted in Britain by Keep Britain Tidy, with celebrity ambassadors Kirsty Allsopp and Ben Fogle. Numerous campaigns running in the UK are pursued, from purges against dog excrement and littering to promoting and celebrating community green spaces.

The Douglas campaign will involve community and youth groups, schools, businesses and sports associations.